D - Design | TEDxSIBMBengaluru 2019

All of us are surrounded by great designs that make our lives easy in a number of ways. The way a particular event or a product is designed makes a lot of difference in the way we perceive it.

There are many theories which explain the reason we all hate or love some everyday things. Don Norman, an American design critic mentioned that there are three ways for a good design to make us happy:

1) Visceral experience- This is all about the appearance, touch and feel of a product/service

2) Behavioural level- This is about the interaction between a user and the product/service

3) Reflective experience- This is about the meaning of a product/service, the message the product/service sends out to others

If your design succeeds well on these three levels of experiences, then your design is likely to make people happy.

These are the important aspects of good design, in fact the way TED talks have been designed also shows how a good design holds logic and appeal which is necessary for the product or an event to be a success. Have you ever wondered why TED talks are supposed to be just 18 minutes? The length of a TED talk is one of the key reasons behind the format's success, TED curator Chris Anderson highlighted the organization's thinking in this manner: It [18 minutes] is long enough to be serious and short enough to hold people's attention.

What can designers do?

This world has numerous challenges, hunger, environmental deterioration and change, medical care etc. It is important for the designers to come up with more flexible and understandable, effective yet affordable solutions to these problems. The world needs creative thinkers and doers. It needs designers who could enable simple understanding of even the most complex projects. The world needs the advent of 21^st century designing skills, such as the following:

·       To Be a System

·       Thinking Generalist

·       Focusing upon People

·       Identifying the Core Issues

·       Treating the System, Not the Symptoms

·       Treating Complex Systems by Incremental, Opportunistic Steps

·       Mentoring and Facilitating Community

·       Creativity

It's time we advance design thinking as principal to dynamic social change and an energetic proponent of applying the social effect and human-centred plan research to worldwide guide and improvement work.